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Become an Authority in Your Niche

02.18.2014 · Posted in Internet Marketing

One of the reasons to produce and share content that you’ve created is to become an authority in your niche. As an expert in your niche you will get a certain amount of respect, which leads to more traffic due to your perceived expertise. But, in order to become an expert you must start at ...

Advantages to Creating an Editorial Calendar

02.18.2014 · Posted in Internet Marketing

As you develop a content strategy, it’s important to start thinking of yourself as a publisher. Publishers have everything planned out in advance based on the yearly cycle as well as their product cycle. They know in advance exactly what type of content they need to create and produce for the month of February and ...

Why Your Website Needs to Be Mobile Now

02.17.2014 · Posted in Internet Marketing

Mobile devices like Smartphones and tablets are outselling personal computers by leaps and bounds. As mobile technology becomes more efficient and affordable, the trend will continue to grow. If you still have an old-fashioned website, a Flash website, or a website that is otherwise not mobile friendly, it’s time to change that right now. Use ...

Why You Should Have an In-Person Event

02.17.2014 · Posted in Internet Marketing

When thinking about content marketing, “in-person events” doesn’t just jump out at you. However, an in-person event is a great way to get buzz and create awesome content. In fact, according to Content Marketing Institute, content marketers prefer in-person events and call it one of their most effective content marketing tactics. In-person events should not ...

Visual Marketing

02.16.2014 · Posted in Internet Marketing

Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that’s not all content is. Content also consists of images, infographics, logos, and other visual elements of your business, such as your website’s or blog’s look and feel. All ...

Using Local Meetups to Increase Authority

02.16.2014 · Posted in Internet Marketing

A “meetup” doesn’t have to be through the group “meetup” online. You can plan one through Facebook Events or other methods, but using Meetup.com is a good idea. It’s a great way to get the word out about your event. Meeting up with people locally is a great way to make connections and increase your ...

Use Case Studies to Connect with Your Audience

02.15.2014 · Posted in Internet Marketing

Whether someone is selling laundry detergent, self-help books, coaching, or business advice, case studies go a long way to helping prove a concept and create new, satisfied customers. This, ironically, will produce more case studies. The whole concept of case studies is self-perpetuating and they can go on continuously if you want them to. Advantages ...

Thirteen Types of Blog Posts to Put on Your Blog

02.15.2014 · Posted in Internet Marketing

Coming up with content for your blog can sometimes seem difficult, especially if you’re not aware of all the different types of content you can create into a blog post. Once you realize that almost any type of content can become blog posts it’s easier to create a lot of different content. 1. “How To” ...

The Importance of Google+ for Your Business

02.14.2014 · Posted in Internet Marketing

Whether you like it or not, Google owns most of the share of search engine traffic. Therefore, it’s important to pay attention to whatever Google is doing, including Google+. Google+ seems to want to be the Facebook, Twitter and Skype all rolled into one. And, it’s succeeding. But, the reason you need to be involved ...

The Analytics That Matter Most

02.14.2014 · Posted in Internet Marketing

Deciding on which analytics matter most is an important step in helping you determine if the marketing strategy you have is producing the results you want. You’ll need to understand why you exist, what your goals are, and what data to collect to determine success or failure. Understand Why You’re Doing “It” Whatever your marketing ...

Simple Ways to Create More Fresh Content

02.13.2014 · Posted in Internet Marketing

Having unique, interesting, compelling and fresh content on your website is important. The more useful the content the better, and the more often you can provide it the better. But, there are times you just get stuck for fresh content ideas. Let’s hope these ideas get you unstuck and the creative juices flowing. Use PLR ...

Seven Tips to Blogging Effectively

02.13.2014 · Posted in Internet Marketing

You know you’re supposed to blog to help bring traffic to your website. However, it’s important to have a plan about what you’re going to blog about, what format everything will be in, and to understand what your goals are. Without knowing the point of your blogging you won’t be successful. 1. Your Blog Should ...

Online Marketing: More than SEO

02.12.2014 · Posted in Internet Marketing

No matter what kind of business you have, a bricks and mortar business or a strictly online business, these days it’s important to market online. A lot of people get really tied up in search engine optimization (SEO) tricks and think that is all there is to online marketing. But, nothing could be further from ...

Online Event Planning Tips

02.12.2014 · Posted in Internet Marketing

Having online events is another type of content. Think of everything that goes into planning an online event and you realize it’s all about content. First, you need something to promote, then you need to create the program, and, guess what; if you record the event, you’ve got – that’s right – more content. Thinking ...

Improve Your Email Marketing with ECourses

02.11.2014 · Posted in Internet Marketing

Email marketing is still a very important online marketing method. However, as with any type of online marketing you will need to have plenty of content. There are all kinds of content you can create for your email list: tips, Q&As, product recommendations, sales, announcements, and more. But, if you really want to improve your ...